Pinterest Visual Inspiration

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HOME —> Connect (Trust) , Collect (Get an Email) —> Move to Next Page

  • WOW First Impressions

  • Featured By

  • CTA to Opt-In

  • Results // How it Works

  • Latest Resources (Last 3 Blogs)

SERVICES —> PAY ME (Conversion)

  • Personal Coaching —> Form? Schedule 15-minute call?

  • Business Consulting —> Form?

  • Keynotes —> Form?

Friction

  • FAQ

Urgency

  • Highlight opportunity loss

Scarcity

  • Limited Spots

Social Proof

  • Testimonials


BLOG —> Connect (Trust/Authority), Collect, Aim for SHARE

  • WOW First Impression

  • Install Social Share Bar —> Number of Comments // Number of Shares

  • H2 so that I can skim the article, and Google ;)

  • 2-3 paragraph

  • #1 Goal = Lead (Conversion)

    • CTA —Coaching, Consulting, Keynote

  • #2 Goal = Share (Traffic) —> P.S. in Email?

    • Pinnable cover art

    • Social share bar

    • Click to tweet

ABOUT —> Connect (Trust) , Collect (Get an Email) —> Move to Next Page

  • Philosophy / Background

  • Inspire Them —> Vision / Manifesto —> Movement

CONTACT —> Collect (Get an Email)